Automobile Technology The Tesla Motors in California

Though production of these vehicles is relatively more expensive, the costs of manufacturing are being decreased through the enhancement and advancement in hybrid/battery-powered automobile technology. So companies trying to transition to electric vehicle production have to invest more dollars than their usual monetary funds in conventional cars. But as the technology advances and hybrid/electric cars become more prevalent, the production and manufacturing of these vehicles won’t be a heavier burden in cost than conventional car production and manufacturing. Tesla is a car company that exhibits a company that is producing â€Å"eco-friendly† vehicles, and increases production of affordable vehicles. Martin Eberheard and Marc Tarpenning founded Tesla motors in California in July 2003. The company was founded under the mission to set out to prove electrical vehicles were plausible and awesome. In 2004, billionaire and creator of PayPal, Elon Musk, invested in the company and joined the board (Musk is now the acting CEO and Chairman of Tesla motors). The company is named after electrical engineer and physicist Nikola Tesla, a man who pioneered the development of electrical technology in vehicles. The Tesla Roadster uses an AC motor descended directly from Tesla’s original 1882 design. Teslas strategy was to emulate consumer electronics products and enter the automotive market with an expensive high-end product targeted at affluent buyers. According to a blog post by Musk, NewShow MoreRelatedEssay about Tesla Motors1688 Words   |  7 Pagesthat Tesla Motors faces is the society and subcultures. In this day in age consumers worldwide have increased their knowledge and sensitivity about its environment. Numerous companies have catered to this need of becoming more environmentally responsible by offering products that are â€Å"green† or environmentally friendly. This new growth amongst people and organizations alike of becoming more environmentally conscious has created an opportunity for Tesla Motors with its brand of product. Tesla MotorsRead MoreTesla Motors, Inc.1172 Words   |  5 PagesTesla Motors, Inc. is an American automotive and energy storage giant firm that designs and manufactures electronically powered cars, their components and battery produ cts. Tesla Motors is a public company that trades on the NASDAQ stock exchange under the symbol TSLA. Tesla reported profit in first quarter of 2013, which was first time ever in their history. Since its foundation in 2003, Tesla Motors has recorded most noticeable breakthroughs in the market of electric vehicles by their own developedRead MoreTesla Model s Marketing Plan1126 Words   |  5 Pages Tesla Model S – Marketing Plan Leyda Alaniz Marketing Management Professor Irwin Brand Broward College February 12, 2017 Tesla Model S – Marketing Plan At its inception in 2003, Tesla Motors, Inc. was forged like-minded engineers motivated by the vanguard technology of electric vehicles in the modern world. Tesla, Inc.’s Model S is the safest luxury vehicle in the modern world that combines aesthetic appeal and technology in one swift move of eloquence. Marketing Plan – Part I Product-ServiceRead MoreTesla s Model Of A Luxury Sedan1580 Words   |  7 PagesIdentification Tesla has a few elements to their strategy, one being they keep their product line simple. Elon Musk was highly involved with the production of the Tesla Roadster and as of December 2012 the production of this model has been ended due to the introduction of the Model S, a luxury sedan. Another key element of Tesla Motor’s Strategy is the technology and product development that they put into designing their products. According to the text, since Tesla has been founded, over $900 millionRead MoreCompany Profile Of Tesla Motors1364 Words   |  6 Pages History of Operation Tesla Motors was incorporated in 2003. in 2016, it began production of the Roadster in 2009, Model S unveiled. in 2010, TSLA IPO launched; Announced partnership to develop powertrain system with Toyota RAV4. in 2012, it Started building Supercharger Network across America and Unveiled designs and plans for Model X. in 2013, Tesla got Extreme Tech â€Å"Best Selling Luxury Car. IN 2014, Gigafactory announcement 200th Tesla Charging Station opened, and Musk announces anyone canRead MoreCompany Analysis : Tesla Motors1036 Words   |  5 PagesAlthough Tesla Motors product line could be considered a niche market they have plenty of opportunities to expand their product line globally, (Thompson et al., 2016). The firm’s vision outlines that they plan to expand their product line to promote growth and drive down the cost of their automobiles. Another important opportunity would be many countries are developing strong regulations that favor electric cars and the market is constant ly growing due to increased fuel costs. Again Tesla Motors hasRead MoreAmerican Auto Industry : Environmental Analysis1299 Words   |  6 Pagesand a significant contributor to the strength of the US dollar. Although the auto industry did not begin in America, it was american innovation that allowed for the development of automobile mass production, when Henry Ford invented the first automobile assembly line (Highfield et. al., 2004). Since then, the automobile has become a global necessity, making the auto industry one the most stable and successful. Recent years have seen the rise of game changing developments in the american auto industryRead MoreTesla Motors, An Electric Power Train And Car Manufacturer1072 Words   |  5 PagesTesla Motors is a technology company, which manufactures and promotes in-house designs for technological components. Tesla Motors is an electric power train and car manufacturer, founded with the goal of providing an emission-less, cheaper and more reliable automotive vehicle rather than such with an IC engine. The auto manufacturing market is very competitive, especially for alternative fuel vehicles that has become more popular with the rise of environmental concerns. Company has a limited amountRead MoreThe Electric Car973 Words   |  4 Pagescontroversial product released in the car industry. Why, because the energy used to power these cars come from non-renewable energy sources which actually use more energy than a gasoline burning automobile. The EV1 was a modern fully electric vehicle produced by General Motors (GM) from the years 1996-1999. In 1999 Gen eral Motors recalled and destroyed all but 40 of this revolutionary product, because it was an economic failure. It was a failure because it was improperly advertised and marketed. They triedRead MoreTesla Overview, Industry Products1663 Words   |  7 Pages Tesla Overview, Industry Products â€Å"Tesla Motors, Inc. is an American automotive and energy storage company that designs, manufactures, and sells electric cars, electric vehicle powertrain components, and battery products.† Founded in 2003, the car company has taken the industry by storm by providing sleek, innovative and futuristic automobiles. In addition, the car manufacturer has revolutionized the automotive, renewable energy and manufacturing industry. Although the concept of the Telsa automobile